MANAGEMT 7104 - Marketing Management
North Terrace Campus - Trimester 1 - 2023
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General Course Information
Course Details
Course Code MANAGEMT 7104 Course Marketing Management Coordinating Unit Management Term Trimester 1 Level Postgraduate Coursework Location/s North Terrace Campus Units 3 Contact Up to 36 hours per week Available for Study Abroad and Exchange Restrictions Restricted to MBA students only Course Staff
Course Coordinator: Ms Nicole Swaine
Course Timetable
The full timetable of all activities for this course can be accessed from .
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Learning Outcomes
Course Learning Outcomes
- Interpret complex marketing issues and problems using relevant theories, concepts and methods with regard to ethical conduct.
- Apply contemporary marketing theories to the demands of business and management practice.
- Find and generate information/data needed to inform problem solving in marketing using appropriate methodology.
- Analyse information/data critically and synthesise new knowledge and communicate that knowledge via engaging written and oral formats.
- Organise information and data to reveal patterns and themes, and manage teams and evidence gathering and problem solving processes.
- Conduct the process of inquiry, and respond to feedback, accounting for ethical, social and cultural (ESC) issues.
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Attribute 1: Deep discipline knowledge and intellectual breadth
Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.
1,2,6 Attribute 2: Creative and critical thinking, and problem solving
Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.
3,4,5 Attribute 3: Teamwork and communication skills
Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.
3,4,6 Attribute 4: Professionalism and leadership readiness
Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.
2,3,4,5,6 Attribute 5: Intercultural and ethical competency
Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.
1,6 Attribute 8: Self-awareness and emotional intelligence
Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.
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Learning Resources
Required Resources
Will be advised by Lecturer.Recommended Resources
3.2 ONLINE LEARNING
Course Website: www.myuni.adelaide.edu.au
3.3 “ADAPT” FROM THE UNIVERSITY OF ADELAIDE
ADAPT (Any Device, Any Place and Time) allows staff and students to access their learning and teaching applications on personal devices: desktops, laptops, tablets and smart phones, anywhere:
• On campus via the UofA wireless network; and
• Off campus via broadband access and 3G/4G Mobile networks.
Details for ADAPT can be found at:
http://www.adelaide.edu.au/technology/yourservices/learning-teaching/adapt/Online Learning
3.2 ONLINE LEARNING
Course Website: www.myuni.adelaide.edu.au
3.3 “ADAPT” FROM THE UNIVERSITY OF ADELAIDE
ADAPT (Any Device, Any Place and Time) allows staff and students to access their learning and teaching applications on personal devices: desktops, laptops, tablets and smart phones, anywhere:
• On campus via the UofA wireless network; and
• Off campus via broadband access and 3G/4G Mobile networks.
Details for ADAPT can be found at:
http://www.adelaide.edu.au/technology/yourservices/learning-teaching/adapt/ -
Learning & Teaching Activities
Learning & Teaching Modes
4.1 TEACHING & LEARNING MODES
Seminars consist of lectures and case study presentations. The presentation of case study material seeks to develop a detailed understanding of material covered in lectures. We will also strongly support the face to face work with digital content through the MyUni platform. This will include:
• Broadcast Emails
• Powerpoints, Readings and Case Studies all posted online
• Lecture recordings on video
• Digital Feedback on assignments – PDF of assignment rubric & video feedback (YouTube Link)
4.2 GROUP ROTATIONS
Based on student feedback we have set up a “group rotation” system. You will be assigned your ‘rotation 1” group before you arrive for session 1 and we need you to sit with them as a discussion group for session 1. We will run two more rotations throughout the trimester. This has been highly successful in recent deliveries of the course.Workload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
Our face to face sessions are a total of 36 hours long. You can expect to spend about the same amount of time preparing for each class. Assignments and exam preparation will demand additional concentrated periods of non-classroom study, on your own or with your allocated student group. So you could expect to spend in the order of 120 hours of study time to complete the course, of which 36 hours would be in class.Learning Activities Summary
Teaching & Learning Activities Related Learning Outcomes Reading/Chapter Reviews 1,2,4 Slice of Life Presentations 1,2,3,6 Build a Blog 1,2,4,6 Case presentation 1,2,5 Research Proposal 2,3,5 Topline Results 4,5 Questionnaire Design 3,5 Data Analysis 4,5 Out of Session Catchups 1,2,3,4,6 -
Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
Assessment Task Weight Length Learning Outcomes Participation - In class, grouped “Slice of life", blog supplement if you like, and engagement with the "formative" assessment presentations. (individual) 10% 1,2,4,6 Company Marketing Profile Report (individual) 20% 1500 words 1,2,3 Research Proposal (group work) 3,5,6 Topline Results - In class 2,4,5 Data Driven Consulting Report 30% 3000 words 1,3,4,5,6 Case Study Discussion (group work) 5% 1,2,4 Final Exam 35% 2 hours (open book) 1,2,4,5 Total 100%
Assessment Related Requirements
•To gain a pass for this course, a mark of at least 45% must be obtained on the examination as well as a total of at least 50% for individual work and a mark of 50% overall. Students not achieving the minimum exam mark will be awarded no more than 49 for the course.
• Assessment marks prior to the final exam will be displayed on the course website. Students are encouraged to check their marks and notify the Lecturer-in-Charge of any discrepancies.
• Legible hand-writing and the quality of English expression are considered to be integral parts of the assessment process. Marks may be deducted because of poor hand-writing.
• Students must attend at least 80% of classes or they will forgo their right to a supplementary exam on academic grounds.Assessment Detail
Assignment details will be provided in the Course Materials FolderSubmission
Presentation of Assignments
• Please must retain a copy of all assignments submitted.
• All assignments must be submitted electronically through the MyUni assignments portal
• Please attach an ‘Assignment Cover Sheet’, which is signed and dated by you before submission.
• All group assignments must be attached to a ‘Group Assignment Cover Sheet’, which must be signed and dated by all group members before submission. All team members are expected to contribute approximately equally to a group assignment.
• Lecturers can refuse to accept assignments which do not have a signed acknowledgement of the University’s policy on plagiarism.
• Assignments cannot be reworked and resubmitted after marking.Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through .
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Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
- Academic Integrity for Students
- Academic Support with Maths
- Academic Support with writing and study skills
- Careers Services
- Library Services for Students
- LinkedIn Learning
- Student Life Counselling Support - Personal counselling for issues affecting study
- Students with a Disability - Alternative academic arrangements
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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Fraud Awareness
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.
The 成人大片 is committed to regular reviews of the courses and programs it offers to students. The 成人大片 therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
